Monday, June 27, 2011

On Gillette Guerrilla Marketing

 Hey! I survived Midsommar in Sweden, although I can't say I was feeling so hot on Saturday and Sunday. All in all though, this is one holiday that should be imported to Canada :)

On to marketing- here's a new guerrilla marketing campaign by Gillette that I stumbled upon. Thousands of these towels have been set around parks in Germany so far this summer, all with these holes in them to let grass poke through in interesting places. The ad agency (BBDO Proximity) have announced happily that most of them were stolen pretty quickly.

What do you think? Personally I think they're pretty creative, and letting people steal them gets them talking to their friends and showing off their new, unique towels wherever they use them, spreading the reach of the campaign. But also, if they were stolen so quickly, how many people got the chance to see them in the beginning?

I'm a fan of course, because I love guerrilla marketing in all its forms. 

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