...marketing, art, culture, and whatever catches my fancy
Sunday, December 18, 2011
On Andrej Pejic Modelling Bras
I love Andrej Pejic, fashion's top crossdressing supermodel. Say what you will about him being the runway's perpetual media stunt- I love him. Not only is he incredibly brave for doing what he's doing, but he's gorgeous. And his build is absolutely perfect for high fashion (considering that all the clothes are made to fit 5"11 models with no hips or chest whatsoever). Whether it's a good thing that a slender man fits the womanswear model body type better than the women is up for debate of course.
Now... (Drumroll please)... Andrej is modelling super push up bras! Dutch retailer HEMA may have struck gold with this campaign idea. Not only is he a beautiful model, but featuring a man in a bra has really started a buzz about the ad in the advertising and fashion communties. Also isn't it clever saying that these push up bras are so effective that they even give a man a bust?? I wonder how these ads would have fared here in North America though... I'm not sure consumers would have been quite as accepting.