Monday, November 12, 2012

On a Green Pedestrian Crossing- Making the Ordinary Extraordinary


Thisiscolossal.com


DDB China, working with the China Environmental Protection Foundation, created this beautiful campaign on 132 crosswalks across China. The point was to create a striking visual impact about the environmental benefits of walking- and the results were stunning. Afterword, the printed posters were used as billboards across the country.


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