Friday, September 2, 2011

On American ROM- Advertising with Nationalism

So, what do you do when you've tied your brand to your country's brand, and your country isn't looking so good at the moment? You trick people into showing their nationalistic side, just like this Romanian chocolate bar:

I agree that this campaign was a great way for Rom to increase awareness of their product, but do you think that sparking outrage this way will give them lasting attention? They gambled with the goodwill of the public, and it seems to have paid off for now...

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