Saturday, July 16, 2011

On Escalator Marketing

Why escalator marketing you ask? Because it's so easy! Marketing that's dynamic and full of movement gets attention, and escalators are moving anyway, so you may as well just put some stickers on it. Plus, it's definitely under-used and full of creative opportunities. Unfortunately, 99% of this kind of marketing lacks any kind of creativity- mainly just companies making a picture with the front of the steps, or pasting an ad on the side. But here are a few who are being a little more interesting:

From 2008, this guerrilla marketing campaign for Juice Salon was a fun way of using escalator steps- each step had a different hairstyle matching up with a fixed face on the bottom. It's a shame that this idea really couldn't work for a female ad (at least, not a very diverse one), but I know it would still get my attention.

Source: Gabriel Russo on
Awesome idea for advertising for the Simpsons Movie. Unfortunately, a quick poke around the internet shows nobody seems to have actually seen this escalator in person, so I'm not sure if it's just a concept. Either way, it would be fun!

There's something about really big replicas of little things that always entertains me! Maybe I'll do another blog post on it. Oh also, using colours/lines that already exist in the environment (in this case the lines on the escalator steps) is another sure-fire way to get me interested- I think it's something to do with connecting the impossible and unusual with the mundane.

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