From 2008, this guerrilla marketing campaign for Juice Salon was a fun way of using escalator steps- each step had a different hairstyle matching up with a fixed face on the bottom. It's a shame that this idea really couldn't work for a female ad (at least, not a very diverse one), but I know it would still get my attention.
Source: Gabriel Russo on Behance.net
Awesome idea for advertising for the Simpsons Movie. Unfortunately, a quick poke around the internet shows nobody seems to have actually seen this escalator in person, so I'm not sure if it's just a concept. Either way, it would be fun!
There's something about really big replicas of little things that always entertains me! Maybe I'll do another blog post on it. Oh also, using colours/lines that already exist in the environment (in this case the lines on the escalator steps) is another sure-fire way to get me interested- I think it's something to do with connecting the impossible and unusual with the mundane.