On a Green Pedestrian Crossing- Making the Ordinary Extraordinary

Thisiscolossal.com

DDB China, working with the China Environmental Protection Foundation, created this beautiful campaign on 132 crosswalks across China. The point was to create a striking visual impact about the environmental benefits of walking- and the results were stunning. Afterword, the printed posters were used as billboards across the country.

On Chinese Superheros!

I´m back from my trip up to Piteå, a little town in northern Sweden. Some people there live year-round on lakes and near farms, which seems so idyllic to me. Imagine being able to get up and look out your window at a lake, go out for a swim, then take a shower and drive 30 min to work?

Anyway, before I make a serious post, I have to share something I found on Reddit.com yesterday- chinese superheros!

Here's the original thread here, with some hillariously fantastic comments: Reddit.com
I especially like how the sense of right alliance includes Shrek, the yellow power ranger, and steve mcqueen from Cars.