On Marketing Psychology- Are we in control of our decisions?

Dan Ariely- are we in control of our decisions?

Don´t have too much time today, so I leave you with one of my FAVOURITE videos on some marketing/psychology tricks. If you really can´t watch the whole thing, start from 11:10 because that´s where he really begins explaining the inferiority option (aka presenting something that is an inferior option of Object A instantly makes Object A more attractive.)